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Fundably
API · Web component · iFrame. Go live in days.

Embed SME lending in your platform. One integration, 50+ lenders.

Your users apply for funding without leaving your product. We match them across 50+ UK lenders in the background. You earn up to 30% commission on every funded deal. White-label. Zero setup fees.

Book a Technical Demo View Integration Options

Proud members of the NACFB. Funded by Google.

NACFB, National Association of Commercial Finance Brokers Google

Best for: Fintechs, SaaS platforms, marketplaces, and neobanks adding embedded lending

50+ lenders
One integration
48hrs go live
30% rev share

Why platforms embed lending with Fundably

One API integration. 50+ lenders, 8+ product types, and up to 30% revenue share. No compliance burden. No balance sheet risk.

New revenue with zero overhead

Earn up to 30% revenue share on every funded deal. Pure commission, with no lending risk on your balance sheet, no compliance overhead, and no ops team required.

Reduce churn and increase engagement

Users who access funding through your platform are more engaged and less likely to churn. Funding is the highest-value action an SME can take, and embedding it deepens your relationship.

50+ lenders, not just one

A single embedded lender (YouLend, Liberis) accepts your users and declines the rest. Fundably's 50+ panel means higher approval rates, better user outcomes, and more funded deals. More funded deals = more revenue for you.

Fully white-label by default

Your brand. Your domain. Your user experience. Fundably works in the background as the commercial finance broker. Users never see Fundably unless you want them to.

Multi-lender vs single-lender

Why embedding a multi-lender platform beats a single-provider deal every time.

  • Lender options
    Multi-lender (Fundably)
    50+ independent lenders
    Single-lender
    1 lender
  • Approval rate
    Multi-lender (Fundably)
    High: cascades to next if declined
    Single-lender
    Binary pass/fail
  • Product range
    Multi-lender (Fundably)
    Term loans, RBF, invoice, MCA, credit lines, cards
    Single-lender
    Usually 1–2 products
  • Lending licence
    Multi-lender (Fundably)
    Not required (credit broker model)
    Single-lender
    Required or restricted use
  • Setup time
    Multi-lender (Fundably)
    Live in days
    Single-lender
    Weeks to months
  • Revenue model
    Multi-lender (Fundably)
    Up to 30% commission
    Single-lender
    0–15% revenue share
  • Customer experience
    Multi-lender (Fundably)
    Seamless, stays in your platform
    Single-lender
    Redirect to lender
  • Integration options
    Multi-lender (Fundably)
    API / Web component / iFrame
    Single-lender
    Fixed format

Embed Fundably in your platform

Featured case study: Bluechain

How Bluechain turned a feature they didn't have into 20% of platform revenue - in 30 days, with zero engineering.

Tim Annis, CEO of Bluechain
"Within a month Fundably was 20% of our platform revenue. Pure profit."

Tim Annis, CEO, Bluechain.com

Before Fundably

£0 lending revenue
0 funding products
Lower customer engagement
Sub-Optimal user experience

Week 1

Integration

Bluechain dropped Fundably's iFrame into their platform. One tag. Zero engineering.

bluechain.com/funding
Fundably Fundably Lending Widget

50+ lenders, embedded in one iFrame

Week 2

First funded deal

1

Customer applies through Bluechain's portal

2

Matched to iwoca in 12 minutes

3

Funded within 48 hours

4

Bluechain earns £2,400 commission

After Fundably - Month 1

20% of platform revenue
1 month to first revenue
£0 setup cost
Zero operational overhead

Hear from our partners

Video testimonials from partners earning with Fundably.

Video thumbnail: Tim Annis, CEO of Bluechain, on partnering with Fundably
"Within a month Fundably was 20% of our platform revenue. Pure profit."
Tim Annis

Tim Annis

CEO, Bluechain.com

Video thumbnail: Wes Rashid, Partner at Accountancy Cloud, on using Fundably
"Fundably connects our clients to the right funding, quickly and with no hassle. It's become a core part of our advisory offering."
Wes Rashid

Wes Rashid

Partner, Accountancy Cloud

Built for developers

Go live in days, not months. Full API documentation available.

API

Full REST API for custom integrations. Submit applications, retrieve matches, and manage the full lending journey programmatically.

POST /api/v1/applications
{
  "business_name": "Acme Ltd",
  "amount_required": 50000,
  "funding_purpose": "growth"
}
View API docs →

Web Component

Drop Fundably Connect into your app. Works with React, Vue, Angular, Svelte, or plain HTML. Fully customisable and white-label ready.

<fundably-connect
  referral-code="your-referral-code"
  auto-resize
></fundably-connect>
View component docs →

iFrame Embed

The classic no-code approach - copy one tag and you're live. Works with WordPress, Webflow, Squarespace, Wix, Shopify, or any CMS.

<iframe
  src="https://app.fundably.com/?refc=your-referral-code"
  frameborder="0"
  style="width:100%; height:95%;"
></iframe>

Technical and commercial questions

How does embedded lending work?
Your users apply for funding without leaving your platform. The application is served via API, Web Component, or iFrame. Fundably's matching engine scores applicants against 50+ lenders' criteria to surface the best-fit options in real time. When a user is funded, you earn a share of the commission we receive from the lender. You handle the user experience; we handle the broker compliance, lender relationships, and underwriting coordination.
What commercial terms does Fundably offer platforms?
Platforms earn up to 30% of the commission Fundably receives from lenders on every funded deal. There are no setup fees and no minimum volume requirements. We work on a pure revenue-share model: we only earn when your users are funded. So do you. Custom commercial arrangements are available for high-volume platforms. Book a technical demo to discuss your specific situation.
How does Fundably compare to YouLend or Liberis?
YouLend and Liberis are single lenders offering white-label merchant cash advances on their own balance sheet, so your users see one credit decision. Fundably connects your users to 50+ lenders including term loans, revolving credit, invoice finance, and more, across a range of risk appetites. Multi-lender matching means higher approval rates, better rates for your users, and more funded deals. We're not competing with lenders; we aggregate them.
How long does integration take?
Most platforms go live within 48 hours. Fundably provides a REST API with full documentation, a pre-built Web Component (<fundably-connect>), and a zero-code iFrame embed. Start with the iFrame (copy-paste, no engineering required), then migrate to a deeper integration when ready. Our technical team provides dedicated support throughout integration.
Is the integration white-label?
Yes. The API and Web Component integrations support full white-labelling. When configured, your users see your branding: your logo, your colour scheme, your domain. Fundably operates in the background as the commercial finance broker. The iFrame embed does not support white-labelling and is best suited to getting started quickly before migrating to a deeper integration.
Can I customise which lenders appear for my users?
Yes. Once live, Fundably's platform team works with you to configure your lender panel. You can restrict by product type (for example revenue-based finance only), lender preference, or funding size, so your users only see offers relevant to your user base.
What data does Fundably access about my users?
Fundably accesses only the data required to match and refer your users to lenders: business details, financial data (via open banking or uploaded statements), and contact information. This data is collected with the user's explicit consent during the application flow. It is processed in accordance with UK GDPR, encrypted in transit and at rest, and shared only with lenders as part of the funding process. Fundably is registered with the ICO (ZB024107). We do not use your users' data for any other purpose or share it with third parties outside the lending process.

Book a technical demo

Tell us about your platform and we'll walk you through integration options, revenue share, and what multi-lender matching could mean for your users.

Prefer email? [email protected]

No spam. No obligation. We'll reply within 1 business day.

Your users need funding. You should earn from it.

One integration. 50+ lenders. Up to 30% revenue share per funded deal.

Book a technical demo

Become a Partner

Tell us about your business and we'll get you set up. Most partners are live within 48 hours.

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